.site-header {
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    z-index: 50;
    color: #fff;
    transition: 0.35s ease;
}

.site-header.scrolled {
    background: rgba(9, 9, 10, 0.9);
    backdrop-filter: blur(18px);
}

.nav-wrap {
    min-height: 84px;
    display: flex;
    align-items: center;
    justify-content: space-between;
}

.custom-logo {
    max-height: 54px;
    width: auto;
}

.brand-wordmark {
    font-weight: 900;
    letter-spacing: -0.03em;
}

.site-menu ul {
    display: flex;
    gap: 28px;
    list-style: none;
    margin: 0;
    padding: 0;
    align-items: center;
}

.site-menu a {
    color: #fff;
    font-weight: 600;
}

.menu-toggle {
    display: none;
    background: none;
    border: 0;
    color: #fff;
    font: inherit;
}

/* HERO */

.hero {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    min-height: 100svh;
    background: #080808;
    color: #fff;
    display: grid;
    align-items: end;
    padding: 150px 0 70px;
}

.hero-spline-bg {
    position: absolute;
    inset: 0;
    z-index: 0;
    overflow: hidden;
}

.hero-spline-bg iframe {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    border: 0;
    display: block;
    transform: scale(1.02);
}

.hero-overlay {
    position: absolute;
    inset: 0;
    z-index: 1;
    pointer-events: none;
    background:
        linear-gradient(
            90deg,
            rgba(0,0,0,.72) 0%,
            rgba(0,0,0,.48) 35%,
            rgba(0,0,0,.12) 67%,
            rgba(0,0,0,.06) 100%
        ),
        linear-gradient(
            180deg,
            rgba(0,0,0,.22) 0%,
            transparent 40%,
            rgba(0,0,0,.38) 100%
        );
}

.hero-content {
    position: relative;
    z-index: 3;
}

.hero-eyebrow {
    color: rgba(255,255,255,.72);
}

.hero-title {
    font-size: clamp(5rem, 15vw, 13rem);
    line-height: .73;
    letter-spacing: -.08em;
    margin: .12em 0 .25em;
    display: flex;
    flex-direction: column;
    color: #fff;
}

.hero-title span {
    display: block;
}

.hero-bottom {
    display: flex;
    align-items: flex-end;
    justify-content: space-between;
    gap: 40px;
}

.hero-sub {
    max-width: 760px;
    font-size: clamp(1.15rem, 2vw, 1.8rem);
    color: #d3d3d3;
}

.hero .btn {
    color: #fff;
    border-color: #fff;
}

.scroll-cue {
    position: absolute;
    right: 20px;
    bottom: 30px;
    writing-mode: vertical-rl;
    font-size: .72rem;
    letter-spacing: .16em;
    text-transform: uppercase;
    color: #aaa;
    z-index: 3;
}

/* PROJECTS */

.project-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 26px;
}

.project-card {
    background: #fff;
    border-radius: 24px;
    overflow: hidden;
}

.project-media,
.product-media {
    aspect-ratio: 4 / 3;
    overflow: hidden;
    background: #ded9d0;
}

.project-media img,
.product-media img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    transition: .7s ease;
}

.project-card:hover img,
.product-card:hover img {
    transform: scale(1.035);
}

.project-copy {
    padding: 24px;
}

.project-copy h3,
.product-card h3 {
    font-size: 1.55rem;
    margin: .15em 0;
}

/* SERVICES */

.services {
    background: #111;
    color: #fff;
}

.service-list {
    border-top: 1px solid #333;
}

.service-row {
    display: flex;
    justify-content: space-between;
    gap: 30px;
    border-bottom: 1px solid #333;
    padding: 25px 0;
    font-size: clamp(1.7rem, 4vw, 4rem);
    font-weight: 800;
}

.service-row em {
    font-size: .8rem;
    font-style: normal;
    align-self: center;
    font-weight: 500;
    color: #aaa;
}

/* PROCESS */

.process {
    background: #19191b;
    color: #fff;
}

.process-line {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 18px;
}

.process-step {
    min-height: 230px;
    border-top: 1px solid #555;
    padding: 20px 0;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
}

.process-step strong {
    font-size: clamp(1.8rem, 3vw, 3.2rem);
}

/* PRODUCTS / WHY */

.product-grid,
.why-grid,
.archive-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
}

.product-card,
.why-card,
.archive-card {
    background: #fff;
    border-radius: 18px;
    overflow: hidden;
}

.product-card h3,
.archive-card h2 {
    padding: 0 20px 18px;
}

.why-card {
    min-height: 220px;
    border: 1px solid #ccc;
    padding: 24px;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
}

.why-card h3 {
    font-size: 1.6rem;
}

.media-placeholder {
    width: 100%;
    height: 100%;
    display: grid;
    place-items: center;
    background: linear-gradient(135deg, #ddd3c8, #b6a89a);
    font-weight: 800;
    color: #584c43;
}

/* CTA */

.cta-section {
    background: #7e1425;
    color: #fff;
    padding: clamp(6rem, 10vw, 12rem) 0;
}

.cta-section h2 {
    font-size: clamp(4rem, 11vw, 10rem);
    line-height: .78;
    letter-spacing: -.07em;
    margin: .2em 0 .45em;
}

.cta-actions {
    display: flex;
    gap: 12px;
    flex-wrap: wrap;
}

.btn-light {
    background: #fff;
    color: #111;
    border-color: #fff;
}

.btn-ghost {
    color: #fff;
}

/* FOOTER */

.site-footer {
    background: #0b0b0c;
    color: #ddd;
    padding: 70px 0 30px;
}

.footer-grid {
    display: grid;
    grid-template-columns: 2fr 1fr 1fr;
    gap: 30px;
}

.footer-brand {
    font-size: 1.6rem;
    font-weight: 900;
}

.footer-contact {
    display: flex;
    flex-direction: column;
    gap: 8px;
}

.footer-bottom {
    border-top: 1px solid #2a2a2a;
    margin-top: 50px;
    padding-top: 20px;
}

/* INNER PAGES */

.page-hero {
    background: #0b0b0c;
    color: #fff;
    padding: 180px 0 90px;
}

.page-hero h1 {
    font-size: clamp(4rem, 10vw, 9rem);
    line-height: .9;
    letter-spacing: -.06em;
    margin: .15em 0;
}

.two-col,
.contact-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 60px;
}

.content-card {
    padding: 25px 0;
    border-bottom: 1px solid #ccc;
}

.archive-card {
    padding-bottom: 10px;
}

/* TABLET */

@media (max-width: 1023px) {
    .product-grid,
    .why-grid,
    .archive-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .process-line {
        grid-template-columns: repeat(2, 1fr);
    }
}

/* MOBILE */

@media (max-width: 760px) {

    .container {
        width: min(100% - 30px, 1440px);
    }

    .menu-toggle {
        display: block;
    }

    .site-menu {
        position: fixed;
        inset: 84px 0 0;
        background: #09090a;
        padding: 35px;
        display: none;
    }

    .site-menu.open {
        display: block;
    }

    .site-menu ul {
        flex-direction: column;
        align-items: flex-start;
        font-size: 2rem;
    }

    .hero {
        min-height: 92svh;
        padding-top: 130px;
    }

    .hero-spline-bg iframe {
        transform: scale(1.12);
    }

    .hero-overlay {
        background:
            linear-gradient(
                90deg,
                rgba(0,0,0,.76),
                rgba(0,0,0,.28)
            ),
            linear-gradient(
                180deg,
                rgba(0,0,0,.2),
                rgba(0,0,0,.5)
            );
    }

    .hero-title {
        font-size: clamp(4rem, 23vw, 7rem);
    }

    .hero-bottom {
        display: block;
    }

    .hero-bottom .btn {
        margin-top: 18px;
    }

    .project-grid,
    .product-grid,
    .why-grid,
    .archive-grid,
    .two-col,
    .contact-grid,
    .footer-grid {
        grid-template-columns: 1fr;
    }

    .process-line {
        grid-template-columns: 1fr 1fr;
    }
}